Vital Signs™ Operational Excellence Evaluation
There is an expectation and requirement for businesses to move beyond strategy to strong, measurable delivery. We have helped many clients achieve this by using a number of methodologies, including Lean and Six Sigma, focusing on delivering actionable, sustainable change across their Vital Signs™.
Through the evaluation of the clients unique Vital Signs™, the activities required to improve the effectiveness and efficiency of the marketing and brand are identified. Typically, the Vital Signs™ evaluation would include:
Campaign Process and Channel Management
Proposition and Segmentation
Brand Portfolio Management
Each activity identified through the Vital Signs™ will require a tailor-made solution to enable the design and deployment of systems and processes to be delivered. The result is faster, better outcomes with sustainable cost management. Typically, activities identified would include:
Market, brand and customer
Planning and plan execution quality
Brand portfolio and identity management and rebranding
Internal branding alignment with program operations
Team and supplier/agencies roles, responsibilities, outcomes
Process and performance reporting
Project and initiative prioritisation
Marketing and brand asset management & automation tools
Definition and performance of the marketing function
Cross-functional working and supplier/agency contribution
Measuring performance and automation of reporting
Brand performance and establishing KPI’s
How can we help you?
To discuss how our team can help your business achieve true results, please contact us.